Knowledge Education Expertise Professionalism Pride
Welcome...

Who Am I?
This is me, Sarah Melton. A Personal Trainer at Hero’s Gym, King’s Lynn, Norfolk and Life Coach based in Long Sutton, Lincolnshire.
My ongoing pursuit to better my knowledge for the sake of my clients shows through. Specialising in resistance training, nutrition, digestion, sleep, and hormonal balance, my ability to look at the person as an entire being enables me to get to the bottom of any issues you may be having.
"Your programme is only as good as your ability to execute it."
"You cannot manage what you do not measure."
Qualified to Personal Trainer Level 3 Diploma, along with the standard add on programmes, I'm also a qualified Leader in Running Fitness where I help lead a local running group, encourage beginners, take people through their paces, and show you how good you can be.
Qualifications
- Coach in Running Fitness (England Athletics)
- Mental Health Exercise Coach (diploma - MHEC Academy)
- Level 3 Dip. Personal Trainer (Active IQ - The Training Room)
- Level 2 Fitness Instructor (Active IQ - The Training Room)
- Metabolic Resistance Circuit Training (Active IQ - The Training Room)
- Studio Cycling (Active IQ - The Training Room)
- Advanced Nutrition (Active IQ - The Training Room)
- Gym Based Boxing (Active IQ - The Training Room)
Seminars, Lectures, Tutorials Attended
- Wilson Boxing Science - Danny Wilson & Alan Ruddock
- Resistance Training Specialist (3x weekend education programmes)
- Biomechanics Education (6 month programme)
- M10 Mentorship Programme (6 month programme)
- Muscle Mentors Educational Weekend (multiple visits)
Currently Studying & Reading
- Strength Training for Endurance Performance - Force 3 (Dan Cleather)
- The Biomechanics of Sprinting - Force 2 (Jon Goodwin & Dan Cleather)
- Force. The Biomechanics of Training - Force 1 (Dan Cleather)
- Life Coaching Dip. (School of Natural Health Sciences)
- Cognitive Behaviour Therapy Dip. (School of Natural Health Sciences)
- Hypnotherapy Dip. (School of Natural Health Sciences)
How I got here… the journey continues
I’ve now been in this industry for 10 years and not a year's gone by where I haven’t learnt something. Being a late comer brings a tide of life experience you don’t get to see very often within the PT world and that’s just part of what makes me stand out from the crowd.
Straight out of ‘PT school’ I knew there was more than what was being taught on the course. I couldn’t justify being in a position where we, Personal Trainers, have the potential to take your body to extreme levels and not be as accountable or qualified as a Physical Therapist. So on my education journey I went. What I learnt through those courses, seminars, and conversations with those far more experienced than myself, I teach every day to my clients. Be it how the muscles move and work, how to adjust a machine to fit you, or why your hormones as a female make you stronger one week than the week before, (and to give yourself a break)!
Over the last few years I’ve moved my education brain to running, becoming a Coach in Running Fitness and encouraging those from the shufflers to the sprinters, both in the gym and outside.
And most recently moving into the world of boxing: understanding the strength, conditioning, and work ethic within that crazy world.
Whatever your sport, whatever your goal, I’ll teach you to be the best you can be, to move the way your body is supposed to without all the social media noise that comes with it, and to appreciate what it can do through every win we can.

Testimonials
Speak to my clients and they’ll tell you that I’m an educator, a listener, as well as a trainer. They'll tell you I look at them as a whole person, not just someone who's with me for an hour in the gym. I guide my clients not just in the gym, but to understand some of their previous and current nutrition choices, not just give them a generic list of foods to eat and not eat. If you can understand why we want a varied and colourful diet you’re more likely to stay with that way of life. We don’t do diets.
But don't think I can't put you through your paces in the gym!
I'm known by many as the Form Queen: for me, technique is key
Fitness Testimonials
Max Male 35-40
I found Sarah online while searching for a personal trainer, and from her first enthusiastic email response, I knew I'd made the right choice. I'd signed up for Swim Serpentine to complete my London Classics medal, having already done the Marathon and the 100-mile cycle, but I had serious reservations. I'd only ever swum a mile in a pool, needed to lose weight, and wasn't sure I was fit enough for two miles in open water.
From our first session, Sarah made me feel welcome and at ease. As someone who didn't know what to expect from personal training, her no-nonsense but friendly approach was exactly what I needed. I got on well with her because I simply listened and absorbed what she told me, and our sessions were filled with great conversations!
Sarah quickly recognised that I needed specialist help with swimming technique. She sent me to a swim coach who taught me proper front crawl from scratch - it was like learning to swim all over again! Meanwhile, at the gym, Sarah tied together general fitness with sport-specific exercises, like cable pushdowns mimicking my swim stroke.
Her approach to nutrition was refreshingly sensible. No starvation or misery - just gentle tweaks over time that helped me understand food better. I now aim for 100g of protein daily, which gives me a clear goal, and I've lost weight while still enjoying the occasional takeaway. Her check-in sheet tracked everything from food and sleep to heart rate and mental health, reviewed weekly. Seeing those trends and understanding why my weight fluctuated was invaluable, especially when I hit my weight goal and could see the progress!
As the event approached, Sarah tapered my training two weeks out, keeping things ticking over without overdoing it. The result: I absolutely smashed Swim Serpentine and surprised myself with how much energy I had!
A year after we started working together, I'm still in the gym and still swimming; not because I have another event, but because Sarah helped me build sustainable habits for maintaining my weight and fitness. She taught me to recognise when I'm doing well and achieving my goals, and that mindset has stuck with me beyond our sessions together.
Thank you Sarah - I don’t think I could have done it without you!
Amanda Female 50-55
I’ve had the privilege of training with Sarah for six years now, a milestone she mentioned during our session this week, which took me by surprise in the best way.
My fitness journey began in my late 20s with male personal trainers, where sessions often felt intense: heavy dumbbells, constant corrections, and a focus on pushing through without much conversation. I first noticed Sarah at Hero’s gym while training with my then PT. Her clients were always smiling, chatting, and clearly enjoying themselves, something I couldn’t quite relate to at the time.
When I found myself without a trainer, I was hesitant to switch gyms, so Sarah became my first choice. Admittedly, I had doubts: she’s small, and I worried about handling heavier weights safely. How wrong I was.
Our first session was a revelation. Sarah greeted me with a “good morning” and genuinely asked how I was feeling. Warmth I’d never experienced before. We stripped back the weights entirely, rebuilding every movement from the ground up with an emphasis on proper form and safety. Despite years with my previous trainer, I realised how much guidance I truly needed.
The path hasn’t always been straightforward. Sarah has supported me through some of my toughest challenges, including menopause and, more recently, rheumatoid arthritis. On days when even climbing stairs felt daunting, she thoughtfully adapted our sessions to match my capabilities, never raising her voice or passing judgment, always encouraging progress at my pace.
Fast forward to today, private blood tests highlighted new challenges. I’m feeling more optimistic than ever. Sarah is guiding me back to running, an activity I’ve enjoyed but had to pause. With her extensive knowledge and experience as a runner, we’re taking small, steady steps, no marathons in sight, but meaningful gains that are helping me become a stronger version of myself.
Not a session goes by without Sarah checking in on how I’m feeling and what we can accomplish together that day. She’s more than a personal trainer; she’s a trusted confidante who makes every workout about my well-being. Sarah may be small in stature, but she is truly mighty in impact.
Thank you, Sarah, for your unwavering expertise, patience, and care. I’m grateful for every step of this journey.
Martin Male 50-55
When I first joined TCRC (Three Counties Running Club), I had just finished my first 10K and was looking for what to do next. While I wanted consistency and speed, my real motivation for running was driven by specific health and fitness goals: I wanted to lower my blood pressure, improve my general cardio fitness, and build stamina to boost my performance on the football pitch. Joining the club and meeting Sarah gave me the perfect opportunity to achieve this. Her coaching immediately gave me a new level of focus. I always feel supported, encouraged, and challenged in a very positive way. The results speak for themselves: just three months after joining, I smashed my second 10K, knocking an incredible 12 minutes off my time! Since then, I’ve continually set new 5K and 10K personal bests—huge wins that directly translated into better performance for me on the football pitch. The next natural step was a Half Marathon. Sarah wrote me a plan that was professional, detailed, prepared me perfectly for the distance and was tailored to my life. On race day, I felt completely ready and positive I could do it. I didn't just finish the Half Marathon; I ran it strong and confidently, knowing every mile was earned through the preparation Sarah had guided me through. So if you’re looking for a coach who delivers, confidence, training structure and truly impressive results—whether your goal is a new PB or critical health improvements—look no further than Sarah. She gave me the tools to achieve goals I never imagined possible. Thank you, Sarah!
AJ Male 30-35
Sarah was recommended to me from a member of staff I was training with at the gym, along with people who know her outside of the gym. It was the best decision I have made asking to train with Sarah. I found out very quicky that she is more than a personal trainer.
I came to Sarah wanting to make a massive lifestyle change with getting more active, improving my relationship with food, and overall becoming a healthier person. From the moment we sat down and had a chat going over things I wanted and with what she can offer, her warming welcoming personality and overall attitude to life and the current situation I was in I knew I wanted to train with Sarah.
I have over the years trained with other personal trainers but none of them come close to the knowledge that Sarah has. She has attention to detail of everything, not just in the gym but also what is happening out the gym. Sarah has amazing attention to detail on your form when you are working out, she will teach you the best ways to use the equipment, be it machine or free weights, and exercises without causing injury to yourself. I have found with having the correct form how much stronger I am and how much more I can achieve
Having Sarah look into my nutrition very much surprised me, it was like nothing I have dealt with in the past. It is not a diet you are given; she will take the time to teach you the importance of your food choices. Not once has any food been taken away or been off limits. Food is now a pleasure again.
In a very very short time with Sarah the results I have achieved have been out of this world, with the weight loss, improvement in my life, my mental health just everything in life has got better. No matter what experience you have in the gym and life Sarah is willing to help and share her expertise and knowledge.
I cannot recommend Sarah enough her knowledge and experience is on a different level. You will not be disappointed with the results.
Colin Male 35-40
I have always been athletic and enjoyed training. Having represented my country in both rowing and kickboxing for 20 years and winning some national titles along the way, I was fairly competent in being able to manage my training and nutrition.
When I started experiencing back pain when squatting, I assumed it was from an old knee injury or maybe I was just getting older and my body was reminding me of this! I wasn’t seeing the same results either.
Around this time I noticed Sarah in the gym with various clients. It was her attention to form, focus on each and every rep and continually adjusting and explaining different phases of the lift that caught my attention. Given that the majority of my sessions now resulted in me being sore as opposed to worked out, I decided it was time to seek some help.
Sarah immediately identified that my technique in many exercises needed adjusting. I cannot believe the difference simple adjustments have made to the exercise intensity and overall results. I now leave the gym feeling that I have maximised my workout but not exhausted and in significant pain. Sarah's tailored advice and attention to detail are second to none. If you are looking for honest, reliable and competent advice that leads to excellent results in your workout you won’t be disappointed.
Sarah Female 45-50
Sarah is not just there during your session but is always looking at and thinking about you and your journey. She listens to what you are saying, wanting and needing and makes this whole process easy, enjoyable and so worthwhile. She gives you 100% all the time.
Saira Female 20-25
I was not active at all and Sarah helped me with not only my fitness but my confidence, I went from someone who hated the gym, who now misses it when I’m not there regularly! If you’re someone who needs a trainer that understands that walking into a gym can be intimidating and will help you feel comfortable - Sarah is a great option!
Gary Male 60+
After several running injuries I realised I needed to increase my overall strength and Sarah was recommended to me by members of my Running Club.
I signed up for a one-to-one course with her.
I cannot recommend her enough, she is professional, charismatic and fun and was focused entirely on my specific needs uncannily recognising very quickly what my body needed. I enjoyed every session with her even when they were very hard work and she effectively taught me that I’d been doing gym work the wrong way for years. Her advise on stretching, exercise, breathing and diet were all invaluable.
My physiotherapist spotted the difference immediately and commented I was substantially stronger and had all but eliminated painful muscle injuries and this was all in just a few weeks work with Sarah.
She’s a marvel.
Karen Female 20-25
I’d managed to get myself so far... lost some weight, ran 5ks, 10ks and two half marathons but I had plateaued. I wasn’t sure where I was going. I looked better than I had done in a long time. Yes I was leaner and fitter but I wasn’t happy yet. I wanted to look stronger, more balanced, toned, athletic... call it what you will.
I spoke to Sarah, she trained my Fiancé you see. I was watching his progress and part of me started to wonder... could I make more progress? I took the dive after moving jobs. I’m in my mid 20s and I thought if I don’t take action soon, I’m going to stick in these small bad habits and I’ll be here forever.
My programme is completely bespoke. Me and my Fiancé have different goals so it makes sense that we have different programmes but something about Sarah is special. She focuses solely on what I want or need at each individual session. A training session the day before a half marathon consisted of circuits and a half hour stretching session! I ran better than ever.
She listens to me when she needs to but ignores me when I say I can’t do one more rep!! Yes I wobbled, had I done the right thing? I wasn’t strong enough for this! What if it affected my running? People say you can’t do both.
How wrong they were. I’m stronger than I’ve ever been. I’m faster than I’ve ever been. I’m fitter than I’ve ever been. I’m throwing out PBs like they’re going out of fashion. Perhaps for the first time in my life I’m looking at my body and picking out the bits I like.
My 6 week measurements blew me away. My body has changed so much. So has my attitude, I raced today, just a 5k but when the doubt creeped in something clicked and I said what if I can?
You’ll never meet a trainer like her, she knows her stuff, she believes in you more than you believe in yourself. I completely trust her to take charge of my training.
Thank you for making me realise I’m more capable than I could have ever imagined.
Anthony Male 20-25
I used to train by myself or with friends, we’d pick up the latest exercise and think we were pretty good at it - I’d try to push myself but in the end I’d prefer to take the easy option and avoid the gym. This all changed when I took a chance and got myself a PT. Ever since, I’ve been mentally and physically challenged by Sarah every time I enter the gym. I’ve gained experience in the correct form and understood that without it, you cannot hope to progress. My ability has grown and my drive to push myself has developed along with it. As Sarah has developed herself and gone on courses, the techniques have filtered down into the training sessions.
Sarah isn’t just a PT, she’s a way of life.
Phoebe Female 30-35
Sarah was professional but friendly right from the start, she explained every exercise perfectly and would correct my form endlessly until it was correct. She encouraged me constantly, even when I wasn't having a PT session and I was just working out on my own in the gym. I felt supported throughout and knew I could just drop her an email, text or call if I was unsure of diet/training etc.
Sarah is continuously trying to better herself for her clients by doing training courses, this is why I know I always got the best, up to date scientific training for my individual needs.
Even though I don't use Sarah at the moment (I will certainly use her again!) she still comes and chats in the gym to make sure my training is where it needs to be and check on how I'm doing.
I would have absolutely no hesitation in recommending Sarah's PT services to anyone, not only a true professional but a really genuinely lovely person who always has a smile on her face.
Andi Male 45-50
SLOW AND STEADY ENERGETIC BOX OF FROGS
I first came to Sarah after spending several months strategically weight training for upper body strength and wanted to train more for triathlons. Sarah wrote specific, bespoke training plans to complement the swim, bike, and run that I was training for.
This included strength and power strategically targeting very specific muscle groups. Although I had trained for quite some time she changed the way I moved, the way I pulled, the way I pushed and was very detailed. Initially I found this difficult because I was unable to use weights that I’d previously lifted yet found it more difficult and more rewarding using targeted areas that I was trying to improve.
Whilst we would have personal chats and discuss every-day things, Sarah never takes her eye off the body movement to make sure you are always lifting correctly to prevent injury but also to maximise the movement to get the most reward.
When it comes to hit classes this is where she becomes an incredibly energetic cloud and is mad as a box of frogs. They are high paced, there is loud music, everybody is absolutely having fun whilst sweating their nuts off? It becomes incredibly competitive, there are laughs, there are squeals and everybody is just trying to outdo each other and please the teacher. Fast, fast paced half an hour that feels like a two-hour training session
Life Coaching Testimonials
Patience
“Sarah Melton is one-of-a-kind.
It is incredibly rare to find someone who is capable of not only listening (extremely well), but offering unbiased, thoughtful and realistic advice relevant to the situation at hand.
She focuses entirely on your situation and how she can help you successfully navigate it. Having known Sarah for a good while now, this comes as no surprise. She has a highly unique passion for wanting to help people, and has devoted the entirety of her extensive and ongoing learning pursuits to this exact area - helping others. Between this and how easy it is to depend on Sarah to be there for you when you need her, it’s easy to see why she’s so good at what she does.
She’s helped me personally with how I view and understand myself and my own needs, and equally importantly, how I view and understand others and their needs. This has been invaluable for me in both my professional and personal relationships. Ever since having calls with Sarah, both have been steadily improving to the point that they’re each in the best position they’ve ever been in.
Sarah and her approach are truly fantastic, and I couldn’t recommend her more highly."
Temperance
Sarah, fundamentally is a great listener. She takes in all your thoughts, issues and processes everything before reacting. She methodically evaluates your problem and advises a solution that you can deal with. She doesn’t preach or tell you how to fix the problem but sysimatically changes your mind set so you are able to address the issue in your head to deal with it without stress and complications. Suffering from mental health issues, suicidal thoughts and depression after losing my mother, I was turning to alcohol as a comfort blanket and a way out.
Sarah was easy to talk to, share my problems with and helped me evaluate and address my issues. I now use exercise as a tool to relieve stress and depressive thoughts, turning them into positives. I still enjoy a drink but when I am in a happy place rather than turning to alcohol as a way out from dark thoughts.
I would highly recommend Sarah as a life coach, she will definitely make you a better you.
My Packages
All packages include a paper based client assessment and an initial 30 minute consultation where we decide if we fit each other, either in person or via video call. It is imperative that your journey starts on the right path, for you and for me.
In addition to the packages, 1 hour Drop In Sessions are available to existing clients at £35 per hour for Personal Training and £45 per hour for Life Coaching.
As well as Personal Training and Life Coaching, I can offer Combination Packages, where we look at the whole person from inside out. This is the be-all-and-end-all type plans. Complete Entity - Let's look at the whole of you.
These can be bespoke to you and your needs, for example:
1 Personal Training & 1 Life Coaching session per week (60 minute session)
3 month sign up
£1,000
The diagram below explains the journey you make take, whether it's for Life Coaching or Personal Training. For example, you may intially sign up for a Silver package but after a month, feel that you may need more training to reach your target goal. You can either add a few drop-in sessions or upgrade to the Gold package.

Fitness Packages
Gold Package
1 calendar month
2 scheduled sessions per week at Heros Fitness, King's Lynn
Each session 60 minutes
Also includes:
Nutritional plan/analysis
Personal exercise plan
Plan adjustments
Text/online support
£280 per month
Silver Package
1 calendar month
1 scheduled session per week at Heros Fitness, King's Lynn
Each session 60 minutes
Also includes:
Nutritional plan/analysis
Personal exercise plan
Plan adjustments
Text/online support
£185 per month
Drop in Session
60 minute scheduled session
Do you need a quick reset?
Need your squat mechanics checking?
Need a boost back in the gym?
PLEASE NOTE: Only available to previous clients
£35 each
Life Coaching Packages
WHAT YOU CAN EXPECT:
- A place where you can feel safe to discuss the issues and challenges you're facing.
- In confidence and without judgment.
- There may be homework to carry on your learning-thought process and reactions, there will be moments of challenge-back.
- Honesty is paramount. Without honesty, there is nothing.
1 Month Package
5 x 60 minute scheduled sessions
(1 calendar month)
Also includes a 30 minute check in session 1 month after completion
£225
3 Month Package
15 x 60 minute scheduled sessions
(5 per calendar month for 3 calendar months)
Also includes a 30 minute check in session 1 month after completion
£640
6 Month Package
30 x 60 minute scheduled sessions
(5 per calendar month for 6 calendar months)
Also includes a 30 minute check in session 1 month after completion
£1,225
PERSONAL TRAINING Contact...
Email: sarahmeltonlife@gmail.com
Mobile: 07730 599893
Heros Fitness
Unit 23 Bryggen Road
North Lynn Industrial Estate
King's Lynn,
PE30 2HZ
LIFE COACHING Contact...
Email: sarahmeltonlife@gmail.com
Mobile: 07730 599893
I am based in Long Sutton, near Wisbech and Spalding, Lincolnshire.
